SCRUB VALLEY

DataFlow Marketing Plan

Index

What We'll Cover

01Goal
02Website Optimization for DataFlow Seekers
03Media Buying Plan
04Content Funnel and Channels
05Outreach and Reactivation
06Influencer Marketing
07Community and Group Partnerships
08Tracking Setup by Channel
09Weekly Reporting Rhythm
10Execution Plan, Timeline and Cost
01 / 10

Goal

This Quarter's Goal
Current
186
→
Target
500
DataFlow users acquired this quarter
Cost per acquisition tracked and optimized weekly, by channel
Conversion rate tracked from first touch to signup
Weekly checkpoint against the target, adjust fast if pacing is off
EXECUTIONTrack daily against the 186 baseline toward 500; review pacing every week starting week 1.
02 / 10

Website Optimization

Website

Optimization for DataFlow Seekers

Building the destination all outreach and ads will point to

Dedicated DataFlow Landing Page

Single destination for all outreach, ads, and influencer traffic, with trust signals, FAQ, and one clear call to action

Onboarding & Ad Videos, Shot This Week

Writing and shooting starts this week so the onboarding series is live on YouTube, social, and the website by next week. Ad creatives are filmed the same shoot day.Est. 25,000–30,000

Weekly Blog

1 article per week, confirmed cadence, step by step DataFlow guidance

FAQ, Additional Content Needed

An FAQ section already exists on the website, it needs additional content specifically on DataFlow cost, timeline, and rejected documents

Video Timeline
Wk 1 → 2
shoot this week, live next week
Ad content filmed in the same session, reducing production time and cost.
EXECUTIONWriter/shoot day booked this week; blog cadence starts immediately; FAQ additions drafted alongside the landing page.
03 / 10

Media Buying Plan

Paid Acquisition

Media Buying Plan

A test across five platforms to find the winning channel and creative before scaling
6,000 SAR
Test budget distributed across Google, Meta, TikTok, X, and Snapchat. Decision point is cost per signup, not reach or clicks alone.

Platforms

  • Google Search, high intent DataFlow terms
  • Meta, Instagram and Facebook
  • TikTok
  • X
  • Snapchat

Creative Types to Test

  • Educational explainer
  • Testimonial and social proof
  • Direct offer and call to action

Targeting

  • Doctors and nurses in source countries
  • Retargeting, DataFlow landing page visitors
  • Lookalike audience from qualified users
EXECUTIONMedia buyer splits the 6,000 SAR across all five platforms starting week 1; review cost per signup at the two week mark before reallocating.
04 / 10

Content Funnel and Channels

Content

Content Funnel and Channels

DataFlow content mapped across the full funnel
Awareness
  • "What is DataFlow?" explainer video
  • Doctor hardship story, time, money, credibility
  • Myth busting common misconceptions
Education
  • Step by step DataFlow submission guide
  • Country specific licensing walkthroughs
  • Prometric exam prep tips
Engagement
  • "Still haven't finished?" reminder video
  • Milestone celebration posts
  • DataFlow FAQ short clips
Conversion
  • Testimonial, licensed with our support
  • Guided vs. DIY DataFlow comparison
  • Direct signup call to action
Website
Instagram / Facebook / TikTok
WhatsApp
Email
EXECUTIONContent creator maps this funnel onto the existing production pipeline this week, prioritizing Awareness and Education assets first.
05 / 10

Outreach and Reactivation

Reactivation

Outreach and Reactivation

These are reactivation actions, not cold outreach, every contact already exists in the platform or its groups, segmented by activity and specialty need

WhatsApp, Top 4,000

Highest profile completion and highest website visit activity. Unique tracked link to the DataFlow landing page.Est. $600

Calls, Top 50

Filtered to the specialties currently most needed. Made by Hadeer or Helmy, with Reem shadowing. Calls recorded and analyzed with AI for objections, questions, and conversion signals.

Email, Everyone Else

The remainder of the dormant base. Unique tracked link, open and click rate monitored to establish a first baseline.

EXECUTIONWhatsApp list of 4,000 finalized and first message sent this week; call list of top 50 by specialty handed to Hadeer/Helmy with Reem shadowing.
06 / 10

Influencer Marketing

Partnerships

Influencer Marketing

Starting with two confirmed doctors, expanding based on results
InfluencerAudienceDeliverableCost
Dr. Mohamed El Shorbagyما وراء النضارة show, large trusted medical field audience, a doctor himself4 videos + stories / month30,000 EGP / month
Dr. Khalid El HadidyLondon based, large audience of doctors seeking work abroad2 videos / month750 GBP / month
Alaa AhmedFocused on nursing audienceTo be scopedTo be scoped
Nursing Influencer (TBD)Focused on nursing audienceTo be scopedTo be scoped
Mechanic: each influencer gets a unique discount code plus a free consultation offer for anyone who applies through it, doubling as both incentive and tracking.
EXECUTIONContracts and unique discount codes issued to both confirmed influencers this week; nursing influencer candidates identified in parallel.
07 / 10

Community and Group Partnerships

Community

Community and Group Partnerships

Reaching doctors where they already are, and reviving what we already own

Group Partnerships

Identify and join relevant medical and healthcare professional Facebook groups and communities in source countries, and form direct partnerships to reach doctors organically, not just through paid channels

Growing Owned Channels

Reactivate and grow Scrub Valley's existing, currently unutilized Facebook group and WhatsApp group, using email and Meta retargeting to bring past members back and attract new ones

Attribution

A unique tracked link or code per group or partnership, so signups are attributed back to the specific community

EXECUTIONAdmin access to the existing Facebook and WhatsApp groups confirmed this week; first re-engagement post and retargeting audience set up in parallel.
08 / 10

Tracking Setup by Channel

Measurement

Tracking Setup by Channel

One central tracker, every channel individually attributable
ChannelTracking MethodGoal Metric
WhatsApp (Top 4,000)Unique UTM tracked linkClick rate and signups
Calls (Top 50)Manual log plus AI call analysisConversion rate, objections, questions
Email (Rest of base)Unique UTM link, platform analyticsOpen, click, and signup rate
Google, Meta, TikTok, X, Snapchat AdsPixel/conversion tracking, UTM per creativeCost per signup, by platform and creative
InfluencersUnique discount code per influencerSignups and cost per acquisition, per influencer
Community GroupsUnique link or code per groupSignups per group or partnership
EXECUTIONShared tracking spreadsheet set up this week, one tab per channel, before any outreach or ads go live.
09 / 10

Weekly Reporting Rhythm

Rhythm

Weekly Reporting Rhythm

A short weekly cycle to review, decide, and adjust fast

Compile

Signups by channel, cumulative total vs. the 500 target, and run rate pacing against weeks remaining

Review Cost

Cost per signup by channel and by influencer, compared week over week

Surface Insight

Top objections and questions from AI analyzed calls, feeding messaging and FAQ updates

Decide

What to scale, pause, or adjust, budget, creative, influencers, or countries, before the next week starts

EXECUTIONFirst weekly report compiled at the end of week 1, reviewed in a short sync every week after.
10 / 10

Execution Plan, Timeline and Cost

Wrap Up

Execution Plan, Timeline and Cost

First four weeks, at a glance
Workstream
Week 1
Week 2
Week 3
Week 4
Website, Blog & FAQ
Onboarding & Ad Videos
Media Buying Test
Outreach & Reactivation
Influencer Content
Community & Groups
Weekly Reporting
ItemCost
Media buying test (Google, Meta, TikTok, X, Snapchat)6,000 SAR (~$1,600)
WhatsApp outreach, top 4,000~$600
Dr. Mohamed El Shorbagy, influencer30,000 EGP/mo (~$570)
Dr. Khalid El Hadidy, influencer750 GBP/mo (~$1,010)
Onboarding & ad video production25,000–30,000 (~$475–$570, currency to confirm)
Calls, AI analysis, nursing influencers (x2)To be scoped
Estimated total for the testing phase (confirmed items, excludes TBD)
$4,300–$5,000 USD
USD figures are approximate conversions for reference only (SAR, EGP, and GBP each carry their own rate). Media buying and video production are one time costs; influencer fees recur monthly. Totals will firm up once nursing influencers and call/AI tooling costs are scoped.
01 / 22
DATAFLOW MARKETING PLAN